Eighth & May
A writing solutions agency.
Achieve consistency across all branded content with a customized brand book that outlines and exemplifies the style and usage rules needed to maintain your voice.
Whether your business relies on freelancers or an in-house team to produce its content, there’s no better way to ensure consistent work and content cohesion than with a customized communications guide. This tailor-made, easy-to-share manual is a fantastic investment in your business. Eighth & May’s style guides get down to the nitty-gritty, instructing users about exactly how to make brand-appropriate choices when writing. The benefit? Reliable brand voice usage from all your employees, from blog posts to RFPs.
Style Guide Topics Include:
Why does my business need a brand book or a style guide?
Your business needs a style guide to appropriately and consistently communicate. Most companies have more than one person tasked with writing, marketing, or communicating with clients. Avoid appearing unprofessional or fragmented by ensuring all writing conforms to the same brand-appropriate style and usage conventions. An easy-to-use, thorough style guide prepared by a professional can make this whole process painless.
Why should I hire someone to create a style guide for my business?
A great communications manual should be prepared by a professional who understands the relationship between brand identity and style and usage. A professional business writer connects the dots between your brand voice and every aspect of the English language. Fail to clarify exactly how to use your brand voice, and you’ll find that voice is only applied by a select few on your team, and half-heartedly – or not at all.
I already have a brand voice. Why do I need a style guide?
A brand voice is simply a starting point – a home base – for all your content. Once that voice has been developed, you’ll require a rule book for how best to showcase and maintain that brand identity. By outlining exactly how to write in-voice, you guarantee all future team members and freelancers can be brought up to speed right away. And that saves you time and money.
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