Social Media Strategy Basics

Show off your optimized business personality with an online voice that’s unique, engaging, and consistent across all social media platforms.

Eighth & May maps out a social media strategy for your business that’s easy to implement and simple to follow. Your social media strategy will vary based on your industry and goals. If you want to become a thought leader in your field and generate leads through social media, then you’ll need an intense and proven game plan that requires attention several times a day. Our customized process allows you to choose how involved you’d like to be in the process, if at all. If your dream is to never think up another tweet again, your wish is our command.

Available Services

• Social Media Strategizing & Consulting
• Complete Social Media Outsourcing and Full-Service Social Media Management
• Social Media Planning Calendars

Social Media Strategy FAQs

Do I really need to set up every social media platform available my business?

Maybe, but probably not. Not every business needs every platform, but most businesses find that at least maintaining a Twitter, Facebook, and Instagram presence provides them with a decent following on “the big three.” Don’t underestimate Google+ either – the King of Search Engines cares about what you post on its proprietary platform, and so should you. Now, a classic law firm can likely do without a Snapchat, but it all comes down to your business and its goals. A professional can sit down and help determine the right social media strategy for your company.

I want to start Tweeting, but I don’t know where to start. Any tips?

Yes, lots! Twitter is a fascinating online gathering place where movers and shakers skew young—and weird. If you want to make it big on Twitter, we have a few pointers: Show off a colorful and clever personality, engage with your followers, and hashtag purposefully. Another note: the best tweets are from 70 to 100 characters long. The limit may be 140, but keep it at a smooth sentence with one or two well-considered hashtags for best results.

Why does nobody engage with my content on social media?

This is such a popular question, and really requires a full examination for a proper diagnosis. But, in general, here are a few reasons why nobody notices your content:

• You’re posting proprietary content automatically, so followers are just seeing a generic link to your latest blog post. And it’s boring them.
• You’re failing to rethink your content as clickbait, and considering carefully what works best for each social media platform.
• You’re using long, drawn-out hashtags (e.g, #momofthreewhorunsherownbusiness, #irunanempirewhilemykidsnap) that might look cool, but are far too unique to find new, interested audiences. Get a pulse on popular hashtags and finding new followers will be so much easier. Oh, and the hashtag you were looking for is #momboss.

Have a question? Ready to talk? Contact us!

Or head back to the Services Page.