Digital Advertising Basics

Connect with new or dormant clients by utilizing engaging, attention-grabbing online advertising campaigns.

Eighth & May offers full-service management of all digital advertising campaigns. For Google AdWords, Eighth & May expertly bids on the right keywords to send traffic to your site and generate new leads for your business. For Facebook campaigns, we target the right demographic for your products and services – and can directly appeal to cart abandoners or past purchasers, too. We customize strategies based on your business and its goals – no two advertising operations are alike.

 Digital Advertising FAQs

Why hire someone to manage my company’s digital advertising campaigns?

Both Google AdWords and Facebook advertising require expertise to use effectively. Why invest in advertising that doesn’t reach the right people, or fails to deliver the correct messaging? Ensure your campaigns address your target audiences and hook them right away with expert help. After all, great digital advertising converts potential followers into loyal clients.

What are some ways to instantly improve my Facebook ads?

While each Facebook advertising campaign should be individually reviewed and targeted, here are some general tips for enhancing your campaigns on the most popular social media platform ever:

• Use professional-quality photographed assets for your advertisements.
• Use highly-descriptive and captivating language in your ad copy.
• Keep ads short and sweet – most people don’t read long advertisements.

Have a question? Ready to talk? Contact us!

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