Eighth & May
A writing solutions agency.
Your full-bodied, unique brand voice turns murky business copy into fresh, on-the-nose language. Zero in on your business’s personality and find a consistent, appropriate, and engaging voice for all your shared copy and content.
Eighth & May identifies the heart and soul of your business and turns those core concepts into a unique, industry-appropriate voice. By properly developing a brand voice, your business’s content strategy becomes instantly more effective – and impressive. This developed identity, when applied properly, touches every aspect of your business. Go without a voice, and your business risks appearing fragmented, undeveloped, and unprofessional.
Available Services:
Why does my brand need a voice?
Your brand needs a voice so that your marketing strategy showcases a consistent, unified identity. You don’t want a Twitter account that appears to be run by a dozen-or-so uninformed employees. Even average marketing demands your tweets, snaps, articles and video content all showcase the same consistent voice. Go above and beyond, and turn that steady voice into a unique, compelling one that really captures your company’s core concepts.
Why not develop my brand voice myself?
Many brands develop their voices in-house, but find that without a professional team guiding the way, their strategy falls short. Ask yourself: Does your content appear to be written by a bunch of different people? Do style and usage inconsistencies reveal your business’s fragmented persona? Does the voice your brand utilizes fall flat, or seem a little inappropriate for its industry? If you’ve answered yes to any of these questions, your brand’s voice could use a major makeover.
How do I know which core concepts my brand voice should feature?
Knowing which core concepts your brand voice should showcase can be tricky. It all depends on understanding your competition, knowing your market, and truly defining your business’s spirit. A legal services business and a bakery are going to have completely different core concepts because their competitors, their target markets, and their essences are completely different. There is no one-size-fits-all brand voice. A professional can help you define your business’s heart and soul and transform that identity into a brand voice.
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