Eighth & May A writing solutions agency.

Copywriting

Copywriting Basics

 

Don’t drown your website or marketing materials in meaningless text. Set your business apart and dazzle your clients with on-brand, informative copy.

 

Eighth & May finds your brand voice and applies it to every word we craft. The result? Consistent, fresh copy that’s customized to meet your company’s unique needs. For your website, we’ll develop the cornerstone of your business: A catchy tagline, showcased on your landing page, that’s clever, concise, and highly memorable. This sentence will set your business apart from its competitors and turn website viewers into lifelong customers and clients.

 

Decent – or even good – copy won’t do the trick in today’s hyper-competitive market. Don’t let sloppy grammar or an unpolished voice deter potential clients.  Outperform your competitors with a website and marketing materials that are the perfect balance of succinct and SEO-ready. Communicate the true value of your services with crisp, deliberate language that boosts consumer confidence in every aspect of your business.

 

Available Services:

  • Website Copy, including Taglines
  • Marketing Materials Copy, including copy for Video, Printed Materials, Podcasts, and Webinars
  • Custom Copy: Presentations, Proposals, and Special Projects
  • Press Releases and Press Kits
  • Search Engine Optimization (SEO) Copywriting

 

Copywriting FAQs

 

Do I really need a professional copywriter for my website?

Well, probably. If your goal is to outperform competitors and grow your business, then you’ll need to start where your clients are: online. Your company’s website functions as a digital first date with your potential clients. Impress them right away with flawless, engaging copy!

 

What do clients want to see on my website?

It’s tricky. Clients don’t want to be inundated with noisy, irrelevant text, but you’ll need to provide enough thorough information to win the Search Engine Optimization (SEO) game. A copywriting professional helps you achieve this delicate balance.

 

Why would I hire a professional copywriter to write marketing materials for me? Mine are fine.

That’s precisely it. Remember, many large businesses with which you compete for revenue and clients boast fancy communications and public relations departments that either create and perfect important marketing materials on behalf of sales and business development teams. You can outperform your competitors with expertly-worded, on-brand writing. A professional copywriter gives you a major advantage, whether you’re at a client meeting or a trade show.

 

Have a question? Ready to talk? Contact us!

Or head back to the Services Page.